BENNETT’S HEADLAND

How We Work

Bennett’s Headland is built to keep our brands focused on the market, while centralizing commercial execution under one seller of record.


Our brand teams lead conversations, negotiation, and customer alignment. Bennett’s Headland handles contracting, invoicing, payment collection, and shipment execution to port under FOB or CIF terms.

BRANDS UNDER BENNETT’S HEADLAND

Featured Brands

Explore the focused crop brands built under one umbrella.
Clear positioning, consistent standards, and reliable supply.

BENNETT'S SEED

Meet the five focused brands under Bennett’s Headland, each built around a specific crop category and market need.

BENNETT'S BEANS

A clear process from inquiry to execution: requirements, confirmation, and coordinated follow-through.

BENNETT'S CANOLA

Spec-driven programs with lot identification and practical shipment documentation to keep requirements verifiable.

BENNETT'S LENTILS

High-level planning for packaging, load coordination, and shipment timing based on destination and program needs.

BENNETT'S PEAS

Where we operate and how programs are aligned to destination requirements and buyer expectations.

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BRANDS BUILT

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Years Experience

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COUNTRIES REACHED

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SPEC-DRIVEN PROGRAMS

The Headland model in one sentence

Brands lead the relationship. Bennett’s Headland leads the paperwork, payment, and port execution.
This structure creates clarity for buyers and consistency across programs: one execution desk, one contracting entity, one payment point.

One umbrella. Five focused brands.

BUILT FOR RELIABLE CROP SUPPLY.

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What the brands do

Each brand is a market-facing desk. Brands exist to be close to the customer and speak the customer’s language.

- Brand teams typically handle:
- Buyer conversations and relationship management.
-Product fit, specification alignment, and program planning.
-Negotiation support and market guidance.
-Ongoing coordination and updates during execution (commercial execution remains through Headland).

Important: Brands do not issue invoices or collect payment.

What Bennett’s Headland does

Bennett’s Headland is the commercial execution desk and seller of record behind the brands.

Bennett’s Headland typically handles:

  • Contracting as the seller of record
  • Issuing quotes/proformas and commercial confirmations
  • Invoicing and payment collection from buyers
  • Coordinating shipment execution to port under FOB or CIF terms
  • Documentation flow for shipments (commercial documents issued under Headland)

The workflow from first message to port delivery

Here’s how a typical inquiry moves through the system:

Step 1: Inquiry and alignment (Brand-led)
A buyer engages the relevant brand team to confirm:

- Product and target specification
- Volume and timing
- Destination and general execution path (domestic or export)

Step 2: Commercial confirmation (Headland)

Once aligned, Bennett’s Headland provides the formal commercial documents as the seller of record:

- Quote/proforma (as applicable)
- Confirmation of execution approach and commercial terms

Step 3: Execution planning (Headland-led, brand-supported)

Bennett’s Headland coordinates the execution plan, including shipment readiness and documentation requirements. Brand teams remain involved for customer alignment and communication.

Step 4: Shipment to port (FOB/CIF)

Bennett’s Headland coordinates shipment execution to port under agreed terms:

- FOB: execution coordinated to port with delivery aligned to FOB responsibilities
- CIF: execution coordinated to port with freight/insurance scope aligned to CIF responsibilities (as agreed)

Frequently Asked Questions?

You align with the brand team. Contracting is issued by Bennett’s Headland as the seller of record.
Bennett’s Headland issues commercial documents and invoices.
Payments are made to Bennett’s Headland, as specified on the invoice/proforma.
Yes. Brand teams stay involved for coordination and communication. Commercial execution and documentation run through Headland.
Bennett’s Headland coordinates execution to port under FOB or CIF terms, depending on the program and destination.